Assisted supervisors with developing and presenting overarching marketing strategies for 8 Max originals

Ideated positioning strategies, objectives, target audiences, marketing hooks, and content pillars that serve as the north-star for all marketing efforts

Synthesized 1k+ comments under newly released A/V assets across Instagram, Facebook, Twitter and YouTube into concise social sentiment recaps

Constructed media briefs for upcoming releases, identifying potential partnerships and digital platforms for placements

Monitored and compiled 100+ critic review quotes, picking selects to use for FYC campaigns (Emmys, Golden Globes, Academy Awards)

Designed and formatted 3 marketing/pitch decks used for presentations to EPs and stakeholders, coordinating across teams to ensure up-to-date and accurate information

Attended daily calls, syncs, and pitch meetings with executive producers, creative agencies, and marketing executives at HBO Max